How2Exit Episode 62:Lowell Ricklefs - CEO & Founder of Traction Advising, and Investor.

Lowell is the CEO & Founder of Traction Advising which specializes in helping B2B SaaS companies with greater than $5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one hires accountants to sell products so why hire them to sell a company?” Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument.With company buying/selling experience of more than 30 organisations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.--------------------------------------------------Contact Lowell onLinkedin: https://www.linkedin.com/in/lowellricklefs/Website: http://www.tractionadvising.com/—— Contact info and fun Stuff — Reach me to sell me your business, be on my podcast or just share some love:Podcast website: https://www.How2Exit.comLinkedin: https://www.linkedin.com/in/ronskelton/Twitter: https://twitter.com/ronaldskeltonFacebook: https://www.facebook.com/How2ExitInstagram: https://www.instagram.com/how2exitpodcast/Have suggestions, comments, or want to tell us about a business for sale call our hotline and leave a message: 918-641-4150--------------------------------------------------How2Exit Joins ITX's Channel Partner Network to help Tech companies valued from $5M - $30M-Why ITX?Since 1998, ITX has created $5 billion in value by selling more than 225 IT businesses in 20 countries. ITX works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years ITX has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match."Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron SkeltonThe ITX M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visithttps://www.itexchangenet.com/marketplace-how2exit and complete the contact form. (Sponsored Link)__________________________Our partnership with ITX focuses on deals above $5M in value. If you are looking to buy or sell tech business below the $5M mark, we recommend Flipppa. Flippa - Real Buyers, Real Sellers - Where the Real Deals Are MadeVisit Flippa - https://www.dpbolvw.net/click-100721038-152330 (Affiliate Link)________________________Be sure to visit How2Exit.com and subscribe to the video podcast interviews (or search for How2Exit on your favorite platform) -We’re Everywhere Want to work with me? Book a 1 one on one with me: M&A related - https://calendly.com/acqpod/business-1-to-1-call________________________________________Interested in meeting other entrepreneurs who would like to buy/sell SMB’s We network twice a monthCheck out "SMB Acquisitions Entrepreneurs Networking -Virtual" https://www.meetup.com/smb-buy-sell-networking/ sponsored by How2Exit podcastJoin our SMB Acquisition Entrepreneurs slack group:https://join.slack.com/t/smbbuyersandsellers/shared_invite/zt-10kjcidlg-H6eGnpW~MhITCF2VsHtO0AOther Resources: Need help - One Time: Fiverr https://go.fiverr.com/visit/?bta=483471&brand=fiverrcpa (Affiliate Link)Need consistent help get a VA I use: http://store.onlinejobs.ph/?aid=467410 (Affiliate Link)Become a supporter of this podcast: https://www.spreaker.com/podcast/how2exit-buy-don-t-build-m-a-of-small-businesses--4859429/support.