How_to_break_the_decision_gridlock

This C3Centricity blog post examines the growing problem of decision gridlock within the consumer packaged goods (CPG) industry and identifies mid-level leaders as the essential solution to this stagnation. Current research highlights how excessive meetings, constant digital interruptions, and an over-reliance on data as a "comfort blanket" have replaced meaningful momentum with unproductive "busy work." This systemic paralysis is often caused by unclear ownership and a fear of making the wrong call, leading to delayed launches and weakened margins. To combat this, Denyse Drummond-Dunn suggests adopting a disciplined decision rhythm focused on clear accountability and specific operational frameworks like QC2™ and CATSIGHT™. In concluding the discussion, it is suggested that restoring growth requires shifting from endless consensus-building to a culture of commitment and simplified execution.