Howard Makler: “Your brand is a fingerprint of your behavior.” episode artwork

EPISODE · Jun 1, 2023 · 26 MIN

Howard Makler: “Your brand is a fingerprint of your behavior.”

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

Howard Makler knows how vital small and medium-sized businesses are to the economy. But he also knows not everyone appreciates their value. A successful serial entrepreneur and CEO of Innovation Refunds, Howard is working to make sure smaller businesses are no longer ignored. Innovation Refunds helps small businesses gain access to government funding, along with the knowledge, resources, and technology to succeed. Howard started small too—he founded his first company out of his bedroom at 13 years old—and knows that paths to success aren’t always traditional. Bob sat down with Howard to hear how he went from opting out of college to teaching classes at Wharton. Howard also shares what big businesses can learn from small businesses – and why taking care of your employees should be a priority for every company, regardless of size.See omnystudio.com/listener for privacy information.

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Howard Makler: “Your brand is a fingerprint of your behavior.”

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How long is this episode of Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman?

This episode is 26 minutes long.

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This episode was published on June 1, 2023.

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Howard Makler knows how vital small and medium-sized businesses are to the economy. But he also knows not everyone appreciates their value. A successful serial entrepreneur and CEO of Innovation Refunds, Howard is working to make sure smaller...

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