Howard Speaks: Dentists need to figure out their demand destruction from pricing

from Dentistry Uncensored with Howard Farran

Is it better to have a higher total case price by adding up each individual tooth and gum procedure in a full mouth rehabilitation? Or… is it better to set one price for the total case that is lower in price? At what price does demand stop? At what price do you break even? What would be the optimum price to collect the most total revenue.

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This episode was published on January 11, 2023.

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