How'd They Know That?

Social media companies are snooping on you. There’s a conspiracy theory that they’re listening to you. They aren’t. That has been thoroughly debunked. But some people still believe the conspiracy theory because the advertising is so precise. The reality is that social media companies and advertisers do not need to listen in on your conversations. They have access to way more information and better information to more precisely target you. Instead of the usual news and politics, I wanted to serve up this segment of my show from today to explain to you how the internet is watching you and building up a psychographic profile of you to know just when you might need toilet paper or toothpaste. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ewerickson.substack.com/subscribe