Hoy en el Podcast #32 | Laura Otón: el podcast y el merca...

What this episode covers

En este episodio, Laura Otón —doctora en Comunicación, directora del Máster en Radio, Podcast y Audio Digital de la Universidad Nebrija y ex periodista de COPE durante más de dos décadas— analiza el mayor desafío del audio en 2025: competir por la atención.Hablamos del mercado de la atención, del exceso de contenidos, de cómo enganchar en los primeros segundos sin caer en artificios, del estado real del podcast narrativo en España y del papel creciente de las redes sociales como puerta de entrada al audio.Repasamos también los grandes títulos del documental sonoro, desde X-Rey hasta Le llamaban padre, Las tres muertes de mi padre o Las cuatro heridas, y debatimos por qué la innovación del podcast suele venir de gente que no procede de la radio.Una conversación honesta y llena de claves sobre cómo se está transformando el audio, qué escuchan (de verdad) los jóvenes y por qué “hacerlo muy bien” ya no es suficiente: hay que hacerlo muy de verdad.

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Frequently Asked Questions

How long is this episode of Hoy en el podcast?

This episode is 31 minutes long.

When was this Hoy en el podcast episode published?

This episode was published on December 2, 2025.

What is this episode about?

En este episodio, Laura Otón —doctora en Comunicación, directora del Máster en Radio, Podcast y Audio Digital de la Universidad Nebrija y ex periodista de COPE durante más de dos décadas— analiza el mayor desafío del audio en 2025: competir por la...

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.