Hoy en el Podcast #34 | Iván Patxi: la verdad del branded...

What this episode covers

En este episodio hablo con Iván Patxi, uno de los referentes del audio digital y del branded podcast en español. Explica por qué una cuña puede ser rápida pero efímera, y cómo un branded bien hecho genera recuerdo y posicionamiento con mucha menos inversión que una campaña tradicional .Desmontamos mitos del sector: qué diferencia un podcast corporativo de un branded real, cómo se diseña una historia al servicio de una marca, por qué el storytelling se ha vaciado de sentido, y cómo construir narrativas que no suenen a eslogan.Hablamos de métricas —las más “crueles” del mundo del audio—, de identidad de marca, del impacto de TikTok y YouTube Shorts, del peso de la vanidad en la industria, y de proyectos como Titania, Aprendemos Juntos, Flexicar, Noches de Historia y el formato bookcast.Un episodio para entender el branded podcast desde dentro, sin ruido y sin gurús.

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Frequently Asked Questions

How long is this episode of Hoy en el podcast?

This episode is 36 minutes long.

When was this Hoy en el podcast episode published?

This episode was published on December 23, 2025.

What is this episode about?

En este episodio hablo con Iván Patxi, uno de los referentes del audio digital y del branded podcast en español. Explica por qué una cuña puede ser rápida pero efímera, y cómo un branded bien hecho genera recuerdo y posicionamiento con mucha menos...

Can I download this Hoy en el podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.