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HP's Antonio Lucio: 'Most data is commoditized' episode artwork

EPISODE · May 24, 2018 · 30 MIN

HP's Antonio Lucio: 'Most data is commoditized'

from The Modern Retail Podcast · host Digiday

In the year of the pivot to reality, marketers are rethinking their reliance on agencies and relationships with platforms. The General Data Protection Regulation has forced companies to reconsider business approaches, but good businesses are resilient. Antonio Lucio, HP's chief marketing officer, prizes resilience. On this episode of Starting Out, Lucio discusses championing diversity, the role of marketing in driving the business and more.

What this episode covers

In the year of the pivot to reality, marketers are rethinking their reliance on agencies and relationships with platforms. The General Data Protection Regulation has forced companies to reconsider business approaches, but good businesses are resilient. Antonio Lucio, HP's chief marketing officer, prizes resilience. On this episode of Starting Out, Lucio discusses championing diversity, the role of marketing in driving the business and more.

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HP's Antonio Lucio: 'Most data is commoditized'

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How long is this episode of The Modern Retail Podcast?

This episode is 30 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on May 24, 2018.

What is this episode about?

In the year of the pivot to reality, marketers are rethinking their reliance on agencies and relationships with platforms. The General Data Protection Regulation has forced companies to reconsider business approaches, but good businesses are...

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