#HRTechChat: A Deep-Dive Into PandoLogic Owner Veritone's Acquisition of Broadbean

At the very tail end of May 2023, the enterprise artificial intelligence software and services vendor Veritone announced the acquisition of Broadbean, a global recruitment technology company. Given that PandoLogic joined the family of Veritone companies in mid-summer 2021, we invited an expert each from PandoLogic and Broadbean to appear on the #HRTechChat video podcast and discuss synergies between the two now-Veritone companies. Joining us for this episode were Faisel Samseer, director of partnerships, development and growth for Broadbean, and Nikos Livadas, vice president of partner development for PandoLogic. Viewers (and listeners at the many audio podcast platforms where #HRTechChat syndicates) know we typically have in-depth discussions and communication with our guests in the "virtual greenroom" in the run-up to each episode. This episode is no different. Over a couple meetings and several detailed email exchanges, Nikos, Faisel and I discussed how the two vendors' shared circumstances under the aegis of Veritone ownership afford them the same kind of benefits normally found in any business partnership of this magnitude and scale. The joining of these two companies is natural in many ways. PandoLogic started out as an AI-based programmatic advertising solution for recruiting and quickly and significantly grew its capabilities from there, delighting customers along the way. As for Broadbean, "Today, we're the world's leader in job distribution technology," said Faisel. "We enable our clients to blast out their jobs to multiple platforms at the same time." He elaborated on Broadbean's large global footprint: "We say we're global. We have offices throughout the world," and Broadbean supports around 7,000 job board integrations. So, just how, exactly, do Broadbean and PandoLogic complement each other? "I think we all can agree that the bedrock of a successful AI platform is the amount of data that it has on the back end to fuel its algorithms and engines," said Nikos, pointing to the the "immense reach that Faisal was talking about earlier in data and combining it with the power of what PandoLogic has done in the AI space." This is true. No matter the type of AI, it always evolves better the more data it has access to. We see this in AI-based scheduling software and AI-predicated self-evolving skills ontologies. Outside human capital management -- and inherent in their very name -- "large" language models thrive most when as much data as possible (i.e., from human input) feeds them. It only stands to reason that this same fundamental rule of AI applies when it comes to AI and talent acquisition. As Nikos shared in a note to me ahead of the recording, "As our resellers and referral partners embrace the new Veritone HR Solutions set, they will be able to leverage our new expanded global footprint to expose our combined offering in more geo-locations than ever before possible. This will allow our partners to focus on their core competencies while relying on Broadbean/PandoLogic to handle the logistics and distribution aspects." Veritone's history in the AI space is long, "and they're a formidable player in AI when it comes to media advertising and voice technologies," said Nikos. Leveraging all that newfound data in a creative way will help the companies' customers find and engage with the best candidates for their open roles. "This is phenomenal for our partners as well," Nikos continued, "and we're looking forward to working with our partners under this new umbrella.