EPISODE · Jun 9, 2025 · 6 MIN
還不買？趕快買！中國電商的暗黑銷售模式
from 一起聽世界 · host 中央廣播電臺 新聞部
歐洲消費者聯盟(BEUC)近日向歐盟執委會投訴中國跨境電商Shein在銷售過程中廣泛採取「暗黑模式」(dark patterns)，誘使消費者過度購物，加劇了環境及社會問題。手法包括優惠倒數計時、庫存僅剩一件，或是設置無限滾動功能，並且頻繁發送折扣、降價訊息，一天內可能收到10多則。這些手法利用了人類心理偏差的特性，例如害怕錯過、「你真的不需要折扣嗎？」造成的尷尬心情，然而過度傾銷的手法早已引起歐美各國警覺，消費者如果只以價格決定一切，可能蒙受更多損失。 -- Hosting provided by SoundOn
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還不買？趕快買！中國電商的暗黑銷售模式
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