HUB 422: AUTHOR PANEL - Biba Pédron, Helene Cahen, and Robert Aguilar

You’ve finished your manuscript, and are ready to see your book in readers’ hands. It’s an incredible milestone. But here’s the truth: publishing your book is not the end of your journey—it’s a new beginning. While getting your book into print or onto an e-reader is rewarding, it’s only one phase of your journey as an author. Marketing your book and building connections with readers is where the real work starts. It’s about reaching the right audience, building relationships, and creating an ongoing impact. This is why I work with entrepreneurs to develop strategic book launch plans. Together, we’ll identify your ideal readers and craft a roadmap to engage them from day one of your book launch and beyond. With a mix of virtual launch events, personalized outreach, and targeted content, I’ll help you make sure your book becomes a tool for business growth, not just a single product. If you’re looking for guidance on your journey, I invite you to schedule a complimentary 30-minute book launch brainstorming session. Let’s talk about how you can leverage your book to reach more people, grow your influence, and achieve your business goals. Complete the form at www.BookLaunchBrainstorm.com to get started. Today’s panelists will share their experiences with marketing their business books and discuss what worked, what didn’t, and what they learned along the way. Biba Pédron wrote “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it.” This book will show you—and even prove to you—that anything is indeed possible, even your wildest dreams. Nothing is impossible. Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She’s also a publisher and one of the Biz Book Pub Hub's Founding Partners. She’s an innovation expert passionate about helping others unlock their creative potential and tackle team challenges. Robert Aguilar wrote “Forget What You Know About Strategy: The Hazards of Strategic Planning,” a powerful guide for senior leaders seeking to master strategy formulation and execution, offering real-world insights to avoid pitfalls and drive transformative change in today’s fast-paced business landscape. Please join me in welcoming Biba, Helene, and Robert.  In this episode, we discuss the following: Prepare a marketing strategy before writing to ensure a successful launch and sustained promotion.  Being an author allows you to facilitate valuable conversations, appear on podcasts, and potentially expand professional networks and client bases. Integrate personal stories and experiences into a book to differentiate your content from generic material that could be produced by AI. Collecting Amazon reviews establishes credibility but requires a proactive approach. Links for Biba Pedron LinkedIn and YouTube. www.bibapedron.com “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it” Links for Helene Cahen LinkedIn www.fireupinnovation.com “Fire Up Innovation: Sparking and Sustaining Innovation Teams” Links for Robert Aguilar LinkedIn and Instagram www.newbeaconconsulting.com “Forget What You Know About Strategy: The Hazards of Strategic Planning” Other Resources Learn more about Hub Partner Linda Popky. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices