HUB 502: EXPERT INTERVIEW - Philippa Gamse

What if your website could do more than just look good? What if it could actively support your business goals by turning visitors into engaged prospects and clients? Today’s guest has spent decades helping entrepreneurs and organizations make smarter decisions about their digital presence. Her work focuses on aligning websites with strategy, so that every page, every click, and every piece of content serves a clear purpose. She is a recognized expert in online business strategy, with a practical approach that blends data, user experience, and real-world business goals. Through her consulting, speaking, and teaching, she helps business owners stop guessing about what works online and start making informed, intentional choices that drive results. Her insights have helped countless entrepreneurs uncover missed opportunities on their websites and transform them into powerful tools for visibility, credibility, and growth. If you have ever wondered whether your website is truly working for you or just sitting there, this is a conversation you will not want to miss. Please join me in welcoming one of our Biz Book Pub Hub Partners, Philippa Gamse. In this episode, we discuss the following: 🟠 Stop Flying Blind: Most people guess whether or not their website is working for them because they do not look at the data. 🟠 Find Hidden Opportunity: A website can look “dead” while still getting meaningful weekly traffic. 🟠 Track Real Engagement: Digital analytics shows what people read, click, and actually consume. 🟠 Use Heatmaps and Recordings: Tools like Microsoft Clarity reveal dead clicks and confusing page behavior. 🟠 Fix CTA Placement: If only 10% reach the bottom of a long webpage, your main call to action may be invisible. Links LinkedIn https://www.websitesthatwin.com “Website Wealth: A Business Leader’s Guide to Driving Real Value from your Analytics” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com.  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices