Hug the Cactus: Advertising to Haters

This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.And drink maker Oatly, actually dedicated a website to their haters.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.