Hug the Cactus: Lessons on Rejection from Under the Influence

Some companies actually advertise to their haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.Ask us Anything:Email us: [email protected] to us on socials: @apostrophepodLeave us a voicemailWe don’t regret to inform you – you can now listen ad-free! Plus bonus episodes, chats with Sidney, Terry, Allison & more. Subscribe here. Hosted on Acast. See acast.com/privacy for more information.