HUGE: Iowa State Will Have A NEW LOGO On Jerseys And Field In 2026, Big 12 And Monster Partnership

Big 12’s Monster Energy deal brings a million-dollar boost—but did Iowa State Cyclones get shortchanged? Nick Marovets questions whether the conference’s new sponsorship actually helps or hinders Iowa State, with unexpected financial and branding implications. Will this bold move impact the team’s ability to secure future partnerships or dilute the value of their iconic uniforms? Nick Marovets breaks down the Monster patch rollout for Big 12 Football and Basketball, the pros and cons of jersey sponsorships, and why Iowa State’s stock may never be higher for local brands looking to buy in. Key topics include potential negotiation roadblocks for the Cyclones, the risk of NASCAR-style over-branding, and how Big 12’s financial strategy compares to power conferences like the SEC and Big Ten. Can Iowa State stay competitive in the ever-shifting landscape of college athletics sponsorship? Image Credit: Raymond Carlin III-Imagn Images Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors!   Odoo Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel. From the opening whistle to the final kick, Let There Be Goals on FanDuel. Visit https://FANDUEL.COM to get started now.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.