フィリップ・コトラー教授の競争上の地位に応じた戦略②

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今回の1日3分MBA講座はコトラー教授の競争上の地位に応じた戦略の第二回目としてチャレンジャー、フォロワー、ニッチャーの戦略と実際の事例についてお届けします。（本講座は2007年4月18日に放送した講座の再放送です。）kst02.mp3最新の音声版MBA講座は無料メールマガジン『ビジネスマン必読！1日3分で身につけるMBA講座』でお届けしています。メールアドレスのみのご登録でご利用いただけます。メールアドレス(携帯不可)  

Episode metadata supplied by the publisher feed · Published Apr 30, 2009

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フィリップ・コトラー教授の競争上の地位に応じた戦略②

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