Human Behavior First, Finance Second: Rethinking How We Build and Invest With Dean Weinbren

What really drives financial decisions — logic or behavior? Dean Weinbren explores the hidden psychology behind investing, decision-making, and customer engagement. From cognitive biases to real-world examples, this episode reveals how behaviour shapes outcomes more than most realize. We also dive into modern work, team dynamics, and building scalable systems. Reach out to Dean: Website - pengana.com Linkedin - linkedin.com/in/deanweinbren/ Key topics Dean Weinbren's background in organizational psychology. Application of behavioral psychology in finance and customer engagement. Impact of COVID-19 on remote work and productivity. Sound bites "Ownership distorts judgment in investing" "Relativity shapes our value judgments" "Perception is reality in decision making" Chapters 00:00 Introduction to Dean Weinbring and His Background 02:49 The Aura Fund: A Charitable Investment Initiative 05:59 Dean's Unique Career Path in Finance and Marketing 09:03 Lessons Learned from Early Business Ventures 12:08 Understanding Industrial Sociology vs. Organizational Psychology 14:53 The Impact of COVID-19 on Work Dynamics 18:10 The Evolution of Remote Work and Collaboration 21:00 Behavioral Psychology in Everyday Life 26:54 The Role of Perception in Decision Making 33:04 Dean's Passion for Building Value in Finance 35:54 Conclusion and Reflections on April Fool's Day You’re listening to The Priority Lane, fueled by MyBrokers App.Get ahead, move fast - go to MyBrokers.app and download right now!Purpose built for the financial services industry.Provisional Patent Application Number: 2025905501  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.