Human, by design: what makes great wealth management today with Reham Sabri

Episode 93 of Banking Reinvented asks an uncomfortable question: In the race toward AI and automation, have banks forgotten what made them valuable in the first place?Host Amjad Ramahi, Director of Solutions Engineering for Middle East & Africa at Backbase, sits down with Reham Sabri, AGM and Senior Director of Premium Banking at Commercial Bank of Qatar. Reham leads the Sadara and Private Banking segments, serving high-net-worth clients who expect digital convenience and deep human connection in equal measure.She's not anti-technology. Her argument is sharper: AI is a given. Digital is expected. Human trust is the real differentiator - especially when clients aren't just optimizing returns, but making decisions about legacy, family, and life.Together, they dig into what "high-tech, high-touch" actually looks like in practice, why relationship managers remain the true competitive advantage when products are commoditized, and where banks keep getting digital transformation wrong.Tune in to hear why the future of banking is human - not despite AI, but because of it. Check out our content hubTimestamps (00:00) - Welcome to the "Banking Reinvented" podcast(00:24) - Introduction to Reham Sabri(01:13) - Why "the future is human" in a world obsessed with AI(04:06) - A customer story: when digital-savvy clients still need human advice(07:08) - Balancing high-tech and high-touch in premium banking(09:22) - Mapping customer journeys and listening to feedback(11:52) - Hiring for empathy: what Reham looks for in relationship managers(15:24) - Training customers on financial literacy and digital tools(18:58) - The Young Bankers and Young Investors programs(24:57) - What makes a bad digital experience in banking(29:03) - Where banks go wrong in digital transformation(33:48) - AI transformation: keeping the human element intact(37:16) - Moving from product-centric to experience-centric banking(41:09) - How to measure empathy: KPIs beyond assets under management(44:12) - Final advice: why banks must shift to an experience model(47:37) - Episode wrap-up