Human-Centered Design in Nonprofit Technology with Brian Greenwald & Tracy Kronzak #31

In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges. The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact. They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good. Chapters: 00:00 – Intro 03:00 – The Origin Story of Benevolent Tech 12:45 – How the Nonprofit Tech Landscape Is Evolving 28:18 – What It Means to Be a Benevolent Business 28:24 – Who Benevolent Tech Serves and Their Ideal Clients 32:15 – The Power of Human-Centered Design 34:55 – Why Postalytics Matters to the Nonprofit Sector 37:13 – Looking Ahead: Innovation from 2025 to 2030 45:50 – HubSpot Day at NTC and the Vision Behind It 56:39 – How to Connect with Benevolent Tech   Get in Touch with Benevolent Tech: Tracy Kronzak's LinkedIn Brian Greenwald Benevolent Tech HubSpot Day @NTC25   Mentions: Maurizio Zollo Ted Cruz HubSpot Candid NTEN (Nonprofit Technology Network) Imperial College London – Leonardo Centre   More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel