Human-Centered Growth: Rewriting the Rules of Funeral Home Marketing episode artwork

EPISODE · Jul 2, 2025 · 12 MIN

Human-Centered Growth: Rewriting the Rules of Funeral Home Marketing

from Two Guys and A Question · host Danny Jefferson and Alan Creedy

In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes fundamentally rewrite the rules of marketing.Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson, the duo shared their vision for replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approach.With decades of combined experience and a deep understanding of modern consumer behavior, Angela and Autumn are challenging funeral directors to move beyond the focus on being "number one in search results." Instead, they advocate for becoming genuine community resources—where deep, authentic relationships, not algorithms, drive sustainable growth and success.Tune in to learn how to transition your firm from transaction-focused advertising to impactful, human-centered connection.#HumanCenteredMarketing #EmpathyDrivenGrowth #DirectorsCorner #FuneralHomeMarketing #RelationshipMarketing #CommunityResource #AlanAndDanny #FuneralServiceTransformation #AngelaHuman #TwoGuysAndAQuestion

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Human-Centered Growth: Rewriting the Rules of Funeral Home Marketing

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