Human Centric Marketing with - Paul Garrison - ile İnsan Odaklı Pazarlama

Paul Garrison ile yaptığımız röportaj (Ingilizce) Interview with Paul GarrisonHow and when did he come up with the methodology? How human centric segmentation is different from other segmentations? Is segmentation still necessary while brands have possibility to target customers directly? How artificial intelligence will change marketing?What is his formula for creating value?Paul's LinkedIn profilehttps://www.linkedin.com/in/paul-garrison-9527881/Garrison Group web addresshttp://www.garrisongroup.eu"It's not about the nail" video that Paul mentioned during the interviewhttps://youtu.be/-4EDhdAHrOgSupport the show