Human connection and storytelling with Laura Hearn

Lara discusses the untapped potential of storytelling and human connection in the business world with Laura Hearn, founder of Flip it Global and Content and Brand Manager for us here at Consortium.Laura explores why storytelling plays such a vital role in branding, how emotion drives purchasing decisions, and shares creative ways to use AI effectively - without losing the human touch in your work.Connect with Laura on LinkedIn, or check out her website to see how she’s helping businesses through storytelling. Laura’s RecommendationsThe Next Big Idea Podcast - Apple - Spotify - Other PlatformsTalking to Strangers by Malcolm Gladwell You can sign up for Laura and Hannah’s Brand Storytelling and Content webinar on November 26th here! If you've got a question or would like to be on the show, email us [email protected] Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Lara discusses the untapped potential of storytelling and human connection in the business world with Laura Hearn, founder of Flip it Global and Content and Brand Manager for us here at Consortium.Laura explores why storytelling plays such a vital role in branding, how emotion drives purchasing decisions, and shares creative ways to use AI effectively - without losing the human touch in your work.Connect with Laura on LinkedIn, or check out her website to see how she’s helping businesses through storytelling. Laura’s RecommendationsThe Next Big Idea Podcast - Apple - Spotify - Other PlatformsTalking to Strangers by Malcolm Gladwell You can sign up for Laura and Hannah’s Brand Storytelling and Content webinar on November 26th here! If you've got a question or would like to be on the show, email us [email protected] Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on November 12, 2025.

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