Human Elements of Customer Experiences with Karl Sharicz

Here on Experience by Design, we like to think we are experts, or at least pretty knowledgeable, about the concept of culture. A couple of PhDs and training in ethnography will at least yield a working understanding of culture, as well as how it permeates all aspects of our lives. Regardless of how ubiquitous, it also is hard to nail down in terms of what it means. Just like a fish probably doesn’t notice the water until it is out of it, we don’t notice culture until we are in a different one, or it is really really bad. One way to think about culture, especially organizational culture, is chemistry. How do the elements mix together? What are the reactions? Are any of them adverse? Explosive? Caustic? Luckily to discuss all of this is a person with a chemistry background, as well as expertise in customer experience. Karl Sharicz is founder of Horizon CX, as well as the author of CX-PRO: A Practical Guide for the New Customer Experience Manager. Along with all of this, he also launched his own CX certification course. But as he will tell you, good CX is about much more than the customer. We talk to Karl about his systems-based approach to CX. We explore how to evaluate organizational culture through the interview process. We also discuss the potential impacts of technology on customer experience, and how it doesn’t necessarily mean improvements for customers. Finally, we talk about how it is important that we focus on servicing customers versus servicing metrics.