HUMAN EQUITY EP1 S1 | David Lorenz | CEO - LUNAZ - How do you keep pushing forward when the world says no?

David Lorenz, Founder & CEO of Lunaz Design, is redefining luxury mobility by giving classic cars an electric future. From Rolls-Royces to Aston Martins, his vision challenges convention: take the icons of the past and power them for tomorrow.But this isn’t just about cars. It’s about the grit it takes to build against resistance, to face failure, and to lead when no one else believes. In this conversation, David reveals what it means to embrace setbacks, make the lonely calls, and build a tribe around a vision the world said would never work.David Lorenz is an entrepreneur, innovator, and disruptor in the world of sustainable luxury. At Lunaz Design, he transforms some of history’s most beautiful automobiles into electric classics, combining preservation with progress. His story isn’t just about business, it’s about persistence, values, and the energy that pulls people together when the odds are stacked against them.He explains:◼️ Why entrepreneurship is less about avoiding failure and more about embracing it◼️ The hardest decision he had to make alone, without a blueprint or safety net◼️ What it takes to hold steady when everyone else says “pivot”◼️ How to build a “tribe” that believes in something bigger than profit◼️ The one rule he broke — and why he never looked back◼️ What’s next for Lunaz and the electrification of timeless iconsTimestamps:00:00 Intro02:10 Who David Was Before Lunaz06:15 The Lonely Call of Leadership11:25 The First Doubts & Critics16:50 Pivot or Hold?22:40 Building a Tribe Around Vision29:30 Choosing Who Builds With You36:45 Breaking the Rules That Define Industries44:00 What Comes Next for Lunaz and Beyond51:30 Closing ReflectionsFollow David Lorenz: https://www.instagram.com/d.lorenzzz?igsh=amhtZzdjNW96c2VpLunaz Design - https://lunaz.design Instagram - https://www.instagram.com/lunazdesign Human Equity by Label Ventures:◼️ Subscribe for more episodes uncovering the human side nobody talks about.Follow Giorgio: Instagram - https://www.instagram.com/italianmaverick?igsh=MWwyaDkzYnhoMncw&utm_source=qrLinkedin - https://www.linkedin.com/in/giorgioasalvatiLabel Ventures - https://labelventures.com  Sponsor:This episode is brought to you by Spirit Torino, Italian-made headphones that fuse artisan craftsmanship with cutting-edge technology. Discover more: https://www.spirittorino.comSend us Fan MailWatch the full episode on youtube and please don’t forget to subscribe, it mean a lot to us you remain updated. https://youtu.be/gexyJB98tPQ?si=oD6ak8LjtWlAPpzt