Human-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie Penner

Watch the video version of this podcast on YouTube. Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be more timely.What makes modern gifting so powerful? Katie reveals how strategic gifting delivers a 4x return on investment and accelerates sales cycles by 29% when integrated properly. The key distinction she emphasizes is moving beyond transactional gifting to relationship-building approaches that connect with prospects as actual humans. Today's buyers crave this personalization—71% expect personalized interactions and 76% get frustrated without them.Katie walks us through exactly how Sendoso integrates with marketing technology ecosystems including Salesforce, HubSpot, Clay, and Gong to create automated yet deeply personalized gifting moments throughout the buyer journey. From pre-demo coffee gift cards to help break through inbox clutter, to thoughtfully selected items based on a prospect's personal interests, these touchpoints create meaningful connections in an increasingly digital world.Looking toward the future, Katie shares how AI is revolutionizing gifting by enabling true personalization at scale. Imagine AI agents that can identify when an account has gone cold, suggest the perfect gift based on a prospect's interests scraped from social media, and deliver it at exactly the right moment—all without adding to your team's workload. The possibilities for creating genuine human connections while maintaining efficiency are tremendously exciting.Want to implement effective gifting strategies today? Visit sendoso.com/playbooks for free, ungated resources with proven playbooks you can adapt for your business. Connect with Katie on LinkedIn or email her at [email protected] to learn more about transforming your marketing approach with the power of human connection.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com