Human Over Perfect: Authentic Brand Storytelling | Tanya Targett

Send us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this deeply moving episode, Tanya Targett shares how losing everything in a natural disaster reshaped her life, her voice, and her mission, and how storytelling became the bridge that helped her rebuild, reconnect, and create real impact.We talk brand clarity, authentic visibility, emotional connection, video confidence, and why showing up imperfectly on camera can be the very thing that attracts the right clients, opportunities, and media attention.If you have ever hesitated to press record, felt disconnected from your message, or worried that your story was not “ready” or “polished enough,” this conversation will remind you that your voice is not just content, it is a lifeline. And someone is waiting to hear it.Three Key Marketing Topics Discussed:Storytelling as Brand Clarity and ConnectionTanya explains why it is not facts that move people, but emotion, and how sharing healed, honest stories creates trust, alignment, and lasting brand resonance.Authentic Video Visibility Without PerfectionWe unpack why polished is not required to be professional, how real connection outperforms flawless execution, and how to show up on video in a way that feels human, not performative.Visibility as Service, Not Self-PromotionTanya reframes fear of visibility by shifting the focus from “How do I look?” to “Who needs this message?” and explains how that mindset unlocks confidence, courage, and consistency.Follow Tanya:Tanya | LinkedIn Tanya | InstagramTanya | TikTok Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker