Human-powered sampling in the age of ai with Lisa Wilding Brown

AI is accelerating research, but it isn’t replacing human judgment. In this episode of The Curiosity Current: A Market Research Podcast, Molly Strawn-Carreño is joined by Lisa Wilding Brown, CEO at InnovateMR. They explore what “data quality” really means in today’s environment of AI-powered tools, hybrid methodologies, and increasing fraud risk. Lisa shares why there is no silver bullet for quality, how respondent experience directly impacts insight integrity, and where human-powered sampling still makes the difference between surface-level metrics and meaningful foresight.