HUMAN Security’s Stu Solomon: Inside the Agentic Internet and the 1300% Surge in AI Traffic

In this episode of the Retailgentic Podcast, Scot talks with Stu Solomon, CEO of HUMAN Security, the company analyzing 20+ trillion digital interactions every week to detect bots, fraud, and now agentic AI behavior. Stu breaks down:Why bots now exceed human trafficThe 1300% growth in agentic activityHow HUMAN identifies good vs. bad botsThe rise of agentic logins, navigation, and even checkoutsWhy spoofing of ChatGPT and Perplexity traffic is explodingWhat retailers need to know about letting AI agents crawl their sitesThe coming world of agent-to-agent commerceIf you’re preparing for the future of retail, ad tech, AI commerce, or online security, this is essential listening.Timestamps02:20 — What HUMAN actually measures (bot vs human vs agentic)03:40 — Stu’s background (military → Amazon → banking → VC → CEO)06:40 — The logistics + retail connection09:00 — How HUMAN works: media + enterprise security11:00 — The digital journey from ad → login → checkout12:11 — HUMAN at 20 trillion interactions/week16:55 — Why HUMAN started publishing agentic data17:50 — 1300% growth in agentic activity18:30 — Machine traffic surpasses human traffic19:40 — The diversification of generative AI traffic20:30 — Agentic login + website navigation behavior24:00 — How HUMAN distinguishes bot vs agent vs human33:00 — The bad side: spoofed ChatGPT & Perplexity traffic38:30 — Retailers blocking bots without realizing it47:00 — The inevitability of agentic adoption48:40 — The future: agent-to-agent transactions49:30 — The end of 2FA hell?👉 Connect with Stu: https://www.linkedin.com/in/stu-solomon-733a217/👉 Learn more about HUMAN: https://www.humansecurity.com/🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai 📺 Watch episodes on YouTube & Subscribe for updates: https://www.youtube.com/@Retailgentic