Human Speak Your Value Prop: Stop Treating People Like Dollar Signs

Brian McFarland, Sales Director for Key Accounts at Ogury, shares the core principle behind his three decades of selling of successfully communicating his value proposition — trust.Brian discusses how he managed a multi-million dollar account by focusing on listening and understanding his clients' needs and how this superpower of gaining trust quickly and deeply has driven his sales career.Tune in to hear how treating your buyers like people — instead of dollar signs — can transform your sales strategy and lead to long-term success.Join us as we discuss:[1:00] Snagging a $10M account by finding the right decision-makers[11:23] Consistent human-centric messaging in your value proposition[18:50] Why less is more and respecting the silenceFor more My Sales Day, subscribe to the inspiring MySalesDay newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.