Human Thinking in Marketing | Doug Zarkin

Doug Zarkin, Chief Brand Officer at Good Feet Worldwide In this engaging interview, Doug Zarkin shares his journey from agency life to becoming a client-side brand expert. With a focus on his book, Moving Your Brand Out of the Friend Zone, Doug explains the importance of creating deep, meaningful relationships with consumers by thinking human. He emphasizes the balance of art and science in marketing, the role of data in making informed decisions, and the critical nature of understanding your brand from the ground up. Whether you're an agency professional or a brand marketer, Doug's insights provide valuable strategies for leveraging data, driving brand loyalty, and achieving sustained growth.