Humane versus human marketing

from The Marketing Companion · host Mark Schaefer

Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.

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This episode is 34 minutes long.

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This episode was published on December 15, 2025.

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