Humanising Intelligent CX Strategy: Insights from Zendesk | CMO Chats by The Ortus Club

Sophie Pietremont, the Regional Marketing Director for Southern Europe at Zendesk, focuses on maintaining the "human heart" within the rapidly evolving landscape of intelligent customer experience. Drawing on an extensive career at global technology giants like Microsoft, she redefines modern management as the "Antidote" to the friction and burnout caused by high-performance cultures. Sophie argues that the AI revolution must be leveraged to shield agents from routine tasks, allowing them to pivot toward more strategic, high-value human interactions. By architecting a "leadership mosaic" that celebrates local cultural nuances, she champions an inclusive framework designed to bridge the leadership gap and empower the next generation of women in tech.🎧 Watch the full interview ⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset