Humanized Branding with Jessica Shapiro

What happens when marketing stops being just about transactions and becomes a true driver of brand loyalty and business growth? In this episode, Lindsay Pedersen dives into the world of marketing with Jessica Shapiro, CMO at LiveRamp, to uncover how businesses can create meaningful connections with customers while delivering measurable value. You’ll hear them discuss: The human side of marketing where understanding people—both customers and team members—and drives Jessica’s success as a marketing leader. The similarities and differences between marketing to businesses and consumers, from sales cycles to customer relationships. Learn how LiveRamp enables companies to securely share data to drive better ad targeting, improve ROI, and create relevant customer experiences without compromising privacy. Finding the right leadership fit and why a CEO’s belief in the power of brand is essential for successful marketing leadership. Balancing the fine line between delighting customers with relevant ads and avoiding a "creepy" overreach in personalization. Collaboration is the ****critical role of marketing in supporting sales teams and building a unified approach to customer engagement. Resources: Jessica Shapiro on LiveRamp | LinkedIn  Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn