EPISODE · Feb 3, 2010 · 45 MIN
Humanizing Brands and Building Loyalty on Twitter with Shel Israel
from On the Record...Online · host Eric Schwartzman
Of all my guests, I’m particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble. One of the best books I read in 2009 was Twitterville by Shel Israel. I found it so riveting and packed with helpful information that I simply couldn’t read it without a…
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