Humanizing Your B2B Brand: SEMrush Social Media Strategy with Olga Andrienko

Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly.In this episode, I interview Olga Andrienko, VP of Brand Marketing at SEMrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels. Join us as we discuss:The importance of localisationThe power of listening, humor and memesHow TikTok can work for B2BHow SEMrush won over Instagram with educational contentDiscussion prompts and viralityNever miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.