Humans in the Hot Seat: Sarah Little, Senior Vice President of Business Development for ASTA, on Becoming a Ship Godmother

 Hey everyone, it's Emma Weissmann, the host of Humans in the Hot Seat, a spinoff series from Humans of Travel. This Hot Seat episode features Sarah Little, senior vice president of business development for the American Society of Travel Advisors (ASTA). Little has spent most of her career at ASTA fostering meaningful industry partnerships. Recently, she was honored as the godmother of AmaWaterways’ newest ship, AmaSophia. She attended the ASTA River Cruise Expo in March to participate in the vessel’s christening. In this episode, Little reflects on the unexpected phone call that marked this major career milestone and shares recommendations for advisors looking to grow their river cruise business. This episode is sponsored by the AmaWaterways. RESOURCES MENTIONED IN THIS EPISODE ASTA AmaWaterways From TravelAge West: ASTA River Cruise Expo 2026 Contact Sarah Little: [email protected] ABOUT YOUR HOST  Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly, and the Editor-in-Chief of print publication AGENTatHOME.TravelAge West also produces events including Future Leaders in Travel, Global Travel Marketplace West, the WAVE Awards gala ad the Napa Valley Leadership Forum.  ABOUT THE SHOW  TravelAge West’s award-winning podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.  See omnystudio.com/listener for privacy information.