Humor is Duluth's superpower in building a billion dollar brand

from On Strategy Showcase · host Fergus O’Carroll

Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.

Episode metadata supplied by the publisher feed · Published Feb 22, 2025

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Humor is Duluth's superpower in building a billion dollar brand

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