Humor is Duluth's superpower in building a billion dollar...

What this episode covers

Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 37 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 22, 2025.

What is this episode about?

Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core...

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