EPISODE · Jan 29, 2026 · 25 MIN
🎯 Hunting Sniper Review: Old game, new UA = SERIOUS Money!
from two & a half gamers · host Lancaric.me
Hunting Sniper should not be winning. But it is. The game looks like it was built in 2016–2018, runs a Golf Clash–style betting economy, and has almost zero innovation in core mechanics. And yet, it’s doing ~$200k per day, outperforming genre veterans like Hunting Clash by nearly 10×.This episode matters because it exposes an uncomfortable truth:You don’t need a great game. You need relentless UA, extreme creative volume, and zero shame about fake gameplay.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why this game shouldn’t work01:30 — First impressions and dated visuals03:10 — Golf Clash–style betting economy05:00 — Weapons, shards, and gacha loops07:20 — Easy to play, hard to master shooting09:30 — Why score bonuses really matter11:10 — Monetization basics and missing placements13:10 — Revenue comparison vs Hunting Clash15:00 — Creative volume shock (5,000 ads)17:20 — Fake gameplay and PC footage usage19:40 — Why competitors can’t keep up21:40 — Is this all just UA?23:30 — China factor and lean teams25:00 — Final takeaway---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
What this episode covers
Hunting Sniper should not be winning. But it is. The game looks like it was built in 2016–2018, runs a Golf Clash–style betting economy, and has almost zero innovation in core mechanics. And yet, it’s doing ~$200k per day, outperforming genre veterans like Hunting Clash by nearly 10×.This episode matters because it exposes an uncomfortable truth:You don’t need a great game. You need relentless UA, extreme creative volume, and zero shame about fake gameplay.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why this game shouldn’t work01:30 — First impressions and dated visuals03:10 — Golf Clash–style betting economy05:00 — Weapons, shards, and gacha loops07:20 — Easy to play, hard to master shooting09:30 — Why score bonuses really matter11:10 — Monetization basics and missing placements13:10 — Revenue comparison vs Hunting Clash15:00 — Creative volume shock (5,000 ads)17:20 — Fake gameplay and PC footage usage19:40 — Why competitors can’t keep up21:40 — Is this all just UA?23:30 — China factor and lean teams25:00 — Final takeaway---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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🎯 Hunting Sniper Review: Old game, new UA = SERIOUS Money!
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