Hustle beats talent, when talent doesn't hustle!

What's up Creative Hustlers! Today, Steve, Melissa & Alan recap Tuesday's interview with Brian Lischer, CEO &  Founder of Ignyte Branding.   [00:32] What's up Creative Hustlers! [00:52] Steven & Melissa have talked to Alan in SO many different places. [01:34] Today we're recapping Brian Lischer, from Ignyte Branding. [02:00] We actually interviewed Brian back in September at the live event. [02:30] The interview dived into Brian's process in creating brands, and so much more. [03:15] Brian has over 10 years in the agency life. [03:30] Steven makes bromances over branding. [04:30] What makes Brian's agency different is the convergence of sociology, psychology and mythology. [05:16] There is no much psychology in Marketing. [05:30] Alan uses psychology to help understand people's marketing strategy. [05:48] Steven finished his first class teaching at Drexel recently. [06:16] People can spend $30,000 on a website & brand, but have no brand vision. WTF? [07:45] If you don't know what YOU do differently, it's the blind leading the blind. [08:15] Mythology comes into play with brand archetypes and brand story. [09:07] You have 15 years of mistakes to get you the results you're looking for. [10:00] Mythology is like leaving your mark, it's a legacy. [10:49] Mythology is to explain the unexplainable. [12:23] Hiring & acquiring talent in your growing business. [12:53] Brian had an outside HR firm to help with the hiring process. [13:43] What do you look at while hiring employees & contractors? [14:26] You can teach someone a hard skill, but you can't teach being a part of the culture. [15:50] Alan actually hired Melissa, because she had a drive to learn. [17:50] You can go a lot further with a group of smart, hardworking people. [19:00] Bringing in an HR consultant to help grow is different then bringing one in to figure out what the hell is going on! [20:00] Alan's hiring process with Ignite and their growth. [20:50] Hiring can be a lot of luck of the draw. [21:40] Hire the right TYPES of people, instead of the right skills. [23:10] Sometimes you can just tell when it's not the right person. [23:39] Hustle beats talent, when talent doesn't hustle. [24:08] Show up every day, and make progress! [24:30] Don't get to visit The Creative Hustler online, and join our Facebook group! [24:53] Brian is at IgnyteBrands.com! [25:16] Melissa's Moment of Hustle Contact: www.ignytebrands.com Twitter.com/BrianLischer