Hustle: Ships or It Didn’t Happen (feat. Bradee Evans & Seth Shaw from Photoshop)

It's SXSW '15 and we had the awesome opportunity to hang out with Photoshop product designers before our epic high-five hour party. Anthony and Danielle set out to tackle a controversial topic. The dilemma is that there is a lot of great-looking design on the web at sites like Behance and Dribbble and also in a great many designers portfolios. Sometimes you see something that looks incredible aesthetically on the screen but then you find out that it was either unsolicited by the “client” (example: how many times have see someone redesign Instagram on Behance?) or that carries the footnote something like “rejected concept.” It might look amazing, but why didn’t it ship? Show Notes 00:00 Introductions 05:30 It’s important to play, but there’s serious constraints with a 25 year old project 07:45 It’s fun to be wrong 09:18 It discounts the hard work a product team has put in 11:05 Let’s you think big and you need that to live! 10:20 A benefit is the “What if” which pushes the design 12:00 Project Recess, a new photoshop experience. 14:00 Scenario: 100% honesty, which designer would you hire? 29:00 Hire strong opinions, loosely held 30:00 Teams need both types to even each other out 32:44 “lovingly curating” keeping teams on a rotation to keep roles complimentary 35:08 Experimental projects in a product that don’t ship are still worth the lesson you learn 37:00 The best work may be conceptual stuff you can’t show 39:50 Understanding how a design vision can be rolled out over time 43:00 Some quick descriptions of Photoshop’s team structure Visit the Funsize website Subscribe to The Funsize Digest Check out Funsize on Instagram