EPISODE · Sep 11, 2022 · 26 MIN
Hvordan sette riktig prisstrategi?
from Markedslønsj
Vi følger opp forrige episode om pris og snakker med Ragnhild Silkoset, professor ved Handelshøyskolen BI og professor II ved Handelshøgskolen UiT. Hun forklarer blant annet fire prisstrategier, og hvorfor markedsførere skal involveres når man setter denne strategien. Vi får også vite hvorfor det ikke bare er å dumpe prisen når målgruppen blir prissensitive. Hosted on Acast. See acast.com/privacy for more information.
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Hvordan sette riktig prisstrategi?
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