Hydrating Your Business

Hear hosts Tim Ryan and Zack Miller chat with Allen Lim, Founder of Skratch Labs. Allen Lim has been hydrating athletes for years, but are you hydrating your business? Let's Skratch the surface to find out. This week Tim Ryan and Zack Miller sit down with Allen Lim, Founder of Skratch Labs, to discuss the growing startup community in Boulder, going head-to-head with giants like Gatorade and building a company that has been named one of the top 50 to work for by Outside Magazine for the last two years. Tim Ryan is the Executive Director of StartWheel, an organization dedicated to connecting entrepreneurs with resources in Hampton Roads. Learn more at: https://www.startwheel.org Zack Miller is a serial entrepreneur and recent author of his new book Anomaly, a guide on how to differentiate yourself and your business from the crowd. Learn more at: https://www.zackmillersays.com Enjoy what you hear? Listen to the Fervent Four Show LIVE every Thursday at 11AM. Live: https://www.startwheel.org/live/ Past Episodes: https://www.startwheel.org/fervent-fo... Show notes: 0:00 Introducing Allen Lim + His story of working with Lance Armstrong 12:52 The nutrition problem in America + What is skratch labs? Learn more: https://www.skratchlabs.com 27:10 From small business to national reach + Discussing 'hydration' Ocean's Razor theory: https://www.aaas.org/origin-and-popul... 39:20 Allen's take: Establishing a culture at skratch + Ending the use of the word 'should' 47:01 Field vs. Digital Marketing, Pro Athlete Sponsorships, + How to stay sharp as a business leader About Allen Lim and Skratch Labs: "Skratch Labs is a small sports nutrition company based out of Boulder, Colorado. Skratch Labs focuses primarily on endurance athletes (runners, cyclists, and triathletes), but are gaining traction in traditional stick and ball sports, motorsports, and industrial work environments. Our product line runs the gamut from hydration products to energy bars & chews, to recovery mixes. Skratch Labs is proud that it is privately owned, have no exit strategy other than to continue to grow a profitable and sustainable company, and are committed to taking care of our customers and employees. To that end, Skratch Labs makes outsized investments in education for our staff and customers, including an internal curriculum for our employees called Skratch Academy. All of this has contributed to Skratch Labs being named one of the top 50 companies to work for by Outside Magazine for the last two years (2020 & 2021)." Learn more at: https://www.skratchlabs.com The Fervent Four Show: Did you know that only 4% of businesses hit $1M in revenue? Tim Ryan and Zack Miller are the creators of The Fervent Four Show, designed to help you get there. Check them out on Facebook Live every Thursday at 11 AM. Listen here: Live: https://www.startwheel.org/live/ Past Episodes: https://www.startwheel.org/fervent-fo... Social Media:   Allen Lim https://www.skratchlabs.com Facebook: https://www.facebook.com/skratchlabs/ LinkedIn: https://www.linkedin.com/company/skra... Instagram: @skratchlabs (https://www.instagram.com/skratchlabs) Twitter: @skratchlabs (https://twitter.com/skratchlabs) Tim Ryan https://www.startwheel.org Twitter (personal): @ryantnt (https://twitter.com/ryantnt) Twitter: @StartWheel (https://twitter.com/StartWheel) LinkedIn: https://www.linkedin.com/company/star... Facebook: https://www.facebook.com/StartWheel Zack Miller https://www.zackmillersays.com Twitter: @zackmillersays (https://twitter.com/zackmillersays) Facebook: https://www.facebook.com/zackmillersays   Thanks to our Sponsors: The Hampton Roads Small Business Development Center – http://www.hrsbdc.org/en/ StartWheel – https://www.startwheel.org