HyFyve and the creation of They Did What?

Erik gets a chance to spend some time with Dennis McMahon, Brand Strategist and Founder of HyFyve.  Dennis and his incredible team have been responsible for some of the most notable branding and marketing campaigns here in the valley and Erik picks his brain on his process, inspiration and some of those basic questions every business asks when it's time to revamp or rebrand.Dennis and Erik discuss the recent They Did What? campaign, a no-nonsense travel guide that advocates for sustainable adventuring in Eagle County. Businesses! They Did What? was built for you and this place, please visit TheyDidWhat.org for assets that you can share with your team and clients.Learn more about HyFyve HERE