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Hyödynnätkö yrityksesi arvokkainta pääomaa – asiakasdataa?

EPISODE · May 12, 2020 · 43 MIN

Hyödynnätkö yrityksesi arvokkainta pääomaa – asiakasdataa?

from IAB Podcast

KonversiO-Optimistien toisessa jaksossa puhutaan digitaalisesta asiakkuudesta sekä asiakasdatan hyödyntämisestä Alman viestintä- ja brändijohtajan Elina Kukkosen kanssa. Kuinka arvokasta asiakasdata on? Miten sitä hyödynnetään oikein? Miten datan kautta kehitetään markkinointia? Nyt on viimeinen hetki saada asiakas digitaalisen langan päähän. Sarjan ensimmäiset jaksot on toteutettu kaupallisessa yhteistyössä TietoEVRYn kanssa ja jaksoissa keskusteluissa mukana on TietoEVRYn johtava konsultti Marko Saarinen ja podin hosteina toimii IAB Finlandin asiantuntijat Pasi Raassina ja Mira Vaurula.

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Hyödynnätkö yrityksesi arvokkainta pääomaa – asiakasdataa?

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How long is this episode of IAB Podcast?

This episode is 43 minutes long.

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This episode was published on May 12, 2020.

What is this episode about?

KonversiO-Optimistien toisessa jaksossa puhutaan digitaalisesta asiakkuudesta sekä asiakasdatan hyödyntämisestä Alman viestintä- ja brändijohtajan Elina Kukkosen kanssa. Kuinka arvokasta asiakasdata on? Miten sitä hyödynnetään oikein? Miten datan...

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