Hypemachine

Everything looks bigger online—but how much of it is actually real? In this episode, Anthony and David break down how hype really works—why visibility often matters more than quality, how repetition builds belief, and why so many people mistake attention for success. They get into the difference between what’s trending and what actually lasts, and why chasing hype is a shortcut that usually leads nowhere. Because just because something is everywhere… doesn’t mean it’s worth anything.