Hyper Local EXPIRED / CANCELLED Listings.mp4

Hyper-Local Expired/Canceled Listings: The 10-Step System to Turn Rejection into RedemptionWhen a listing expires or is canceled, most agents call once and quit. The speaker admits that in their first attempt, the seller cut them off, and they hung up, only to see the home relist with someone else a week later. The truth is, converting these leads isn't about being the first to call; it's about being the best prepared to follow up.Sellers with expired listings are not "cold leads"; they are "warm leads" who have already proven they want to sell. They are not angry, but "discouraged", and they respond to solutions, not scripts. Your job is to rescue them from disappointment and show them that their goal was good, but the execution was wrong.In this episode, learn the speaker's 10-step system for converting canceled and expired listings, including:The Mindset Shift: Approach these sellers with empathy, strategy, and consistency, knowing that you are "rescuing sellers from frustration".Digging for Context: Determine if the listing was canceled "recently or months ago" to tailor your approach.Automated Follow-up (No Cold Calling): Immediately add these leads to your CRM, tag them as expired or canceled, and automate the follow-up process. The speaker emphasizes that they don't cold call.Provide Value First: Send a free resource, a quick video, or a market update postcard before asking for anything.Long-Term Consistency: Implement a follow-up plan that lasts at least two years because most sellers take months to regroup.Creative Outreach: Invite sellers to "community events or open houses" as a subtle, low-pressure way to reconnect.Become the Expert: Record a short video called "Three Reasons Homes Don't Sell" to educate sellers on common pitfalls and fixedThe Power of Empathy: When you talk to sellers, ask about "the most frustrating part of your last experience" and listen before rushing into a pitchWhen you treat canceled and expired outreach like a system instead of a sprint, it stops feeling intimidating and starts feeling predictable. Master this system, and you'll find that sellers will start calling you first when they are ready to relist.Want the full 10-step SOP? Grab the complete system, including scripts, video ideas, follow-up templates, and retargeting examples, at the free lunch and learn this week: www.thehyperlocalagent.com/class