Hyper Local Marketing: Selling Happiness, Nostalgia and Peaches with Guest Shannon Houchin

Monica’s brain turned into an idea factory while interviewing this week's guest, Shannon Houchin, owner of Roadside Republic. Yes, this episode is all about the success of roadside stands selling peaches, which is really fun all on its own. AND it’s also packed with ideas to locally market your business or organization. So. Before you do another carwash or bakesale for your nonprofit… Before you choose the next location for your business… Before you decide on a marketing tactic to connect with a local audience… You need to listen to this episode.  Because Shannon promotes her 200 roadside produce stands across three states so she is a master at hyper-local marketing. Monica almost shut down her company and started selling peaches after talking to her (and she’s only kind of kidding). Shannon explains everything from exactly how she chooses the right location, to what to say on Facebook to get people excited and coming back for more. Come hang out with Shannon and Monica and get those ideas flowing!   Get the full transcript and episode summary on our website: https://mayecreate.com/blog/hyper-local-marketing-shannon-houchin/   Featured Resource: Marketing on a Shoestringhttps://youmayecreate.com/marketing-on-a-shoestring/