EPISODE · Jan 11, 2022 · 9 MIN
Hyperbolic Discounting: Why we punish our future selves
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Hyperbolic Discounting: The science behind outsmarting yourselfDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★
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What this episode covers
Have you ever made a plan to go to the gym first thing in the morning? You had the best intentions the night before, but when the alarm clock went off at 5 am, you found a flimsy excuse to avoid your workout? It’s not just an early morning gym habit that people have a hard time following through on. It might be saving for retirement or avoiding sugar. Why is it so hard to do things that we know are good for us in the long run but are uncomfortable in the moment? It’s down to a behavioral science principle known as hyperbolic discounting.
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Hyperbolic Discounting: Why we punish our future selves
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