Hyperice Looks to Build a New Category Around Recovery

from Bloomberg Business of Sports · host Bloomberg

Flush with endorsements and investments from athletes like Patrick Mahomes and newly minted deals with the NFL, MLB and the NBA, the ambitions of Hyperice are massive. Invoking game-changers like Apple, Peloton, and Dyon, CEO Jim Heuther breaks down the new, booming business of recovery with Jason, Mike and Michael. They discuss how getting products onto the sidelines and into the dugout, as well as a surge in at-home fitness, have Hyperice eyeing more acquisitions and a skyrocketing valuation.See omnystudio.com/listener for privacy information.

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