HYS Ep. 26 - Always Ardie: The Organic Evolution of Blueberry Hill and an Equestrian Lifer

This is the tale of a little girl who only ever wanted to grow up to be at the horse show. Ardie Hastey is living out her dream every day, as anyone who's ever set foot in her Blueberry Hill boutique can attest to. Tracey gets the bubbly Ardie to talk shop (literally) about how it started and how it's going, touching on things like how customers always get the 'real Ardie', having the guts to cold-call Jack Ogilvy about selling his products in an unproven market from her car trunk, and grasping what it is that customers sometimes want when they step into her shop. Ardie talked about her own experience with the hard reality of the equestrian industry and how she turns that into a positive, her secret for not getting lost in the shuffle, and the need to re-write the definition of professional for a younger (and sometimes older) generation. With the belief that if you 'feel sexy, you'll ride sexy', Hastey puts an emphasis on the ability to customize to give the customer a truly unique experience by giving them the ability to express themselves and their business. You'll come away laughing right along with Tracey and Ardie, and nodding your head at times when you see what she means when she says what changing a plan really means and how she thinks about dealing with personal limits in the age of instant gratification. After all, it's all about 'Only The Best' with Ardie. You can find Ardie and Blueberry Hill online at www.blueberry-hill.net, and on socials by searching @blueberry_ardie and @BlueberryHill. Reach out to her via email at [email protected].